Wednesday, February 14, 2007

Tony Loco Needs YOU

Check out this release from Illusive Arts:

Tony Loco #1
Critics loved it. Consumers fell into it. Just not enough of them got a chance to read it. So Illusive Arts Entertainment, with the encouragement of Diamond Comic Distributors, has decided to relaunch the unique series Tony Loco.

This February, several hundred comic book stores will receive free copies of Tony Loco #1 so they can experience this fresh story and recommend it to their customers. Tony Loco #2 was originally intended for release on February 14, but to allow comic book stores and comic book fans that haven’t yet seen Tony Loco the time to take it in, Tony Loco #2, will be re-solicited in Diamond’s March Previews and will be released May 2, 2007. The bi-monthly release schedule will continue with Issue #3 coming out in July.

"We have decided to go ahead and print Issue #2 at this time, so we can have it at our Spring conventions- WonderCon, Emerald City, and APE- to allow the public a chance to become familiar with Tony Loco and grow the audience," said Illusive's Chief Make-It-A-Success Officer, Anna Warren Boersig. "We apologize to the wonderfully supportive retailers and fans that placed orders for Issue #2, but we need to relaunch this series and re-solicit the second issue to raise the order numbers and meet Diamond's bar, so that Tony Loco can be a successful comic book. Our first series Dorothy has an amazing following and we think that this sophomore effort should get a chance to build the same audience and thrive."

Series creator, writer and artist Mark Teague said, "Tony Loco is a complex story of personal quest. As such, it will take time to find its audience, but we are committed to do so."

If you haven’t heard the buzz, take a look:

Tony Loco #1
"Tony Loco ROCKS!"
- Keith Champagne, writer (DC's JSA, Green Lantern Corps and World War III)

"I enjoyed 'em."
- Patton Oswalt, comedian/actor/writer (JLA: Welcome to the Work Week, Negative Burn)

"I can't wait to see what happens next."
- Tim Bradstreet, artist (The Punisher, Criminal Macabre)

"With its haunted atmosphere and weirdly compelling storyline, Tony Loco is spellbinding from page one."
- Mark Hamill, actor/writer/director

"If you want something different then check this out. You will not be disappointed."
- Richard Vasseur, Jazmaonline.com

"Yet, the story of TONY LOCO never falters or stumbles. It pulls you right in and moves you along. It combines elements of drama, humor, pathos — and just about anything else you'd want in a story."
- T. E. Pouncey, Geekzine.com

"The writing and dialogue of this issue is engaging and tight. I was actually made uncomfortable and ill at ease by the setting and the treatment of the residents by the staff. It's difficult to really describe the overall sensation of reading the set-up issue of the series, but I will state that I'm hungry for more."
- Koben Kelly, Newsarama.com

Tony Loco can be described as "Batman in the barrio" while being a "dark re-imagining of Don Quixote." Tony Loco is a bi-monthly 32 page color comic and carries a retail price of $3.50. Art samples and further details can be found at www.illusivearts.com.
My own review of Tony Loco #1 has a choice quote for you all:

"This isn't an easy book to categorize. It promises to be adventure, but has horrific overtones. It also has mythic roots that show up in the artwork brilliantly. It's a very strange mix. To be completely honest, I really don't know what I think of it. I know I want to read the next issue, even if I'm not certain what I'm getting.
What I suspect, though? I suspect I'll be getting a fascinating and well crafted tale with a unique art style. After all, that's what Illusive is good at."

-Laura Gjovaag, Bloggity-Blog-Blog-Blog

Go talk with your retailer, order a copy of this book, and give it a chance. So many great books never get off the ground because they lack enough readers. Give this one a boost. I can't promise you'll love it, but I'm certain it'll be different than what you are currently reading.

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